Many years ago the local Council encouraged the discount "hotel" group Travelodge to open a facility in Windsor. It was this that directly or indirectly led to the closure of at least the following establishments:-
The Aurora Gardens Hotel
The Netherton B&B
The Dorset B&B
The Windsor Travelodge kept its prices low for a year after opening and then after seeing off its immediate competition put the prices up.
Recently I have observed the following prices for Ascot week - At £150.55 per night this does not even include breakfast or car parking!
I leave this up for local debate as to whether Windsor is better off or worse off than before this "discount" operator entered the town!
Please note that all views expressed are purely my own.